Microsoft to rebrand Lync as Skype for Business
Microsoft Lync will be undergoing a rebranding and reemerging as Skype for Business next year. Skype for Business will retain Lync’s enterprise security, compliance and control features while using the familiar, easy-to-use Skype interface consumers love. This merging of brands is another way Microsoft has aimed to increase collaboration and productivity with easy to use platforms.
All of the features consumers enjoyed for business will remain, but the Skype icons for calling, adding video and ending a call will be included. The name change will also include a “new client experience, new server release, and updates to the service in Office 365”. Microsoft’s rebranding of Lync will ultimately fuse enterprise UC(unified communications) needs with the usability people want.
Consumers can expect this change in the first half of 2015.