Date(s) - 05/31/2018
10:00 am - 11:30 am
The Boston Foundation
Dear Colleagues and Friends,
Tech Networks of Boston (TNB) exists to provide integrated technology services to nonprofits and other mission-based organizations. It’s also our pleasure to offer you professional development opportunities that are both free of charge and free of sales pitches.
TNB is delighted to invite you to a Roundtable session about the very basics of search engine marketing for nonprofit organizations. Our featured guest will be Kalman Gacs, from ViV Web Solutions, which is TNB’s web design partner agency.
Here’s what Kalman says about this session:
“Do you worry that you are losing potential website visitors because you aren’t showing up enough in web searches? Do you want to learn how nonprofit organizations can harness lessons from the best commercial online search marketers?
“Please select a web site that you want to work on during the workshop, since this session will focus on real-life examples from the nonprofit organizations that are represented in the room. We will help you get a handle on some of the strategies that you can use to drive users to your site from search engines.
“In this workshop, you will:
- Do keyword research
- Write search snippets and search ads
- Design, write, or improve a ‘landing page’
- Learn strategies for reducing bounce rate on your pages”
Here’s a little more about Kalman:
Kalman Gacs has been creative director and project manager at Viv Web Solutions (Tech Networks of Boston’s partner agency) since 2012. SEO and SEM has been an important component of his clients’ needs and Kalman loves the challenge of competing for search engine eyeballs.
1) In keeping with the spirit of the TNB Roundtable series, this session will NOT be a sales pitch for any product or service. This will be a professional development opportunity for nonprofit professionals who want to learn with and from their peers in other organizations.
2) This session is for employees of nonprofit organizations. It is not designed to meet the needs of vendors, volunteers, students, consultants, job-seekers, and others.
3) Participation in this session is free of charge for nonprofit professionals. However, you must have a confirmed registration in order to attend.
4) If this session is booked to capacity by the time you seek to register for it, please go ahead and put yourself on the waiting list. We have a good track record of finding seats for nonprofit professionals on the waiting list.
5) Kalman has requested that you bring with to this workshop a laptop that can connect with the internet. You will be welcome to use the wifi network provided by the Boston Foundation during the session. It will also be helpful if you bring a note paper and the writing implement of your choice.
We hope that you can join us for a vigorous and informative conversation, in which you will be welcome to share your knowledge and experience with your peers!